Private Client Group

December 27th, 2021

Fed’s Big Announcement, Retail Sales Up, Millennials Power Home Sales

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In this week’s Steady Investor, we look at three factors and provide our view on how we see them affecting the market in 2022:

The Federal Reserve Makes a Big Announcement – The Federal Reserve wrapped up a two-day meeting on December 15, and with the post-meeting press conference came a largely surprising announcement: market participants should expect interest rate increases in 2022. Fed watchers have known that this mid-December meeting would result in a quickening of the Fed’s ‘tapering’ plans. Fed Chairman Jerome Powell had largely telegraphed the Fed’s goal to unwind the bond and mortgage security purchase program by next March instead of next June, and this plan was confirmed Wednesday by the Fed announcing a reduction of purchases by $30 billion a month instead of $15 billion a month. But the somewhat surprising news came when it was revealed that all 18 Fed officials expected fed funds rate increases next year. And not just one rate increase – three. This policy pivot indicates the Fed has become more concerned with inflation than with the jobs market, which continues to have more job openings than unemployed people actively seeking work. The stock market welcomed the Fed news, at least on the day of the announcement. The S&P 500 rallied over +1% for the day.1


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U.S. Consumers Continue to Ramp Up Purchases – Retail sales rose by 0.8% in November from the previous month, signaling that U.S. consumers have thus far been unfazed by the

Omicron variant and continue spending strongly this holiday season. The 0.8% increase in November marked a slowdown from October’s robust 1.8% rise, but indicates momentum is carrying through the holiday shopping season. Some forecasters are wondering if consumers moved up their purchases to earlier in the season, given worries over inventory availability tied to supply chain issues. That makes December a key month to watch. Compared to a year ago, retail sales rose a stout 18.2% in November, which it should be noted is far higher than the year-over-year rate of inflation (6.8%) posted over the same period.3

U.S. Housing Market Powered by Millennials – The U.S. housing market continues to appreciate at a brisk pace. According to the National Association of Realtors, the median price of an existing home sold in October was approximately $354,000, which is up about 13% from a year ago and nearly marks a record. Home prices across the U.S. have climbed for a record 116 straight months. Where is all the strong demand coming from? Upon analysis of home-purchase loan applications over the last year, the answer is clear: millennials. More than half of all loan applications made in the last year were for people born between 1981 and 1996, with 67% of those applications being for first-time home purchases. The Covid-19 pandemic certainly contributed as well – the catalyzation of remote, work-from-home capabilities spurred many millennials to leave cities for bigger spaces in the suburbs. The wave is seen by some economists as a one-time pull forward of sales that would have otherwise been spread out over many years, but that doesn’t mean millennial demand for homes is likely to abate soon – the largest cohort of millennials just turned 30 in 2021, which is below the median first-time homebuyer age of 33. Prices continue to surge because this demand is not being met with enough supply. According to Freddie Mac, the U.S. housing market was 3.8 million single-family homes short of what would be needed to meet demand.4

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Disclosure

1 Wall Street Journal. December 15, 2021. https://www.wsj.com/articles/fed-officials-project-three-rate-rises-next-year-and-accelerate-wind-down-of-stimulus-11639594785?mod=hp_lead_pos1

2 ZIM may amend or rescind the guide “Helping You Manage Market Volatility” for any reason and at ZIM’s discretion.

3 Wall Street Journal. December 15, 2021. https://www.wsj.com/articles/us-economy-november-2021-retail-sales-11639498894?mod=hp_lead_pos1&mod=hp_lead_pos1

4 Wall Street Journal. December 14, 2021. https://www.wsj.com/articles/millennials-are-supercharging-the-housing-market-11639496815?mod=djem10point

5 ZIM may amend or rescind the guide “Helping You Manage Market Volatility” for any reason and at ZIM’s discretion.

DISCLOSURE

Past performance is no guarantee of future results. Inherent in any investment is the potential for loss.

Zacks Investment Management, Inc. is a wholly-owned subsidiary of Zacks Investment Research. Zacks Investment Management is an independent Registered Investment Advisory firm and acts as an investment manager for individuals and institutions. Zacks Investment Research is a provider of earnings data and other financial data to institutions and to individuals.

This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. Do not act or rely upon the information and advice given in this publication without seeking the services of competent and professional legal, tax, or accounting counsel. Publication and distribution of this article is not intended to create, and the information contained herein does not constitute, an attorney-client relationship. No recommendation or advice is being given as to whether any investment or strategy is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole.

Any projections, targets, or estimates in this report are forward looking statements and are based on the firm’s research, analysis, and assumptions. Due to rapidly changing market conditions and the complexity of investment decisions, supplemental information and other sources may be required to make informed investment decisions based on your individual investment objectives and suitability specifications. All expressions of opinions are subject to change without notice. Clients should seek financial advice regarding the appropriateness of investing in any security or investment strategy discussed in this presentation.

Certain economic and market information contained herein has been obtained from published sources prepared by other parties. Zacks Investment Management does not assume any responsibility for the accuracy or completeness of such information. Further, no third party has assumed responsibility for independently verifying the information contained herein and accordingly no such persons make any representations with respect to the accuracy, completeness or reasonableness of the information provided herein. Unless otherwise indicated, market analysis and conclusions are based upon opinions or assumptions that Zacks Investment Management considers to be reasonable. Any investment inherently involves a high degree of risk, beyond any specific risks discussed herein.

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