Mitch on the Markets

May 4th, 2020

US Industry Responds to Covid-19 with Innovation

Share
Subscribe

During World War II, the US economy adapted into what was termed an “Arsenal of Democracy,” mobilizing industry to turn car factories into assembly lines for Liberator bombers and shipyards into production facilities for Liberty freight ships. The US economy – and all of the great innovators and leaders within it – evolved to meet the needs of the time, producing ammunition, uniforms, bombers, and tanks.

Today, we are seeing innovation and mobilization of a different kind, for a different type of fight. Corporations big and small across America are shifting production to make personal protective equipment (PPE), ventilators, sanitizer, treatments, tests, and perhaps most importantly, to develop a vaccine.1 It may not be perfect and it may not be seamless, but the country is aggressively using the engines of private enterprise and innovation to respond to this crisis – and it’s making a big difference.   

Economic headlines tend to overwhelmingly focus on what is being lost – jobs, GDP growth, corporate profits, etc. This is fair reporting, as the short-term economic pain is acute and affecting millions of American lives during this period. But focusing overwhelmingly on near-term, weak economic data often clouds our ability to acknowledge what is actually working – the very engines that make the economy resilient over the long term.   

__________________________________________________________________________

Focus on Long-term Innovation NOT Media Hysteria
 
In times like this when market volatility, unemployment and pandemic fears saturate the media, it is important not to lose sight of the long-term view. Don’t let media hysteria cause you to make knee-jerk responses not based on data and fundamentals but on emotion. Instead, I recommend focusing on the fundamentals, hard data, progress and innovation being made. To help you do this, I am offering all readers our just-released Stock Market Outlook report. This report contains some of our key forecasts to consider such as:

If you have $500,000 or more to invest and want to learn more about these forecasts, click on the link below to get your free report today! 

IT’S FREE. Download the Just-Released May 2020 Stock Market Outlook2

__________________________________________________________________________

Here are a few examples. The hardware store chain, True Value Co., turned one of its cleaning products and paint factories in Illinois into a production facility for jugs of FDA-approved hand sanitizer. Over a 2 ½ week period in early April, Ford Motor Company produced 2.4 million protective face shields for medical personnel, and it only took the company’s engineers and suppliers three days to figure out how to source and use the raw material to do so.

General Motors linked up with a company called Ventec Life Systems to make ventilators. Apple Inc. and Google are working simultaneously to develop software that will help users trace contact with people infected with the virus. A few developers in the Midwest developed an online form – powered by an algorithm – that allows hospitals and other medical facilities to “match” with factories that can produce needed materials. More than 200 experimental drug treatments are being tested and developed around the world. The list goes on. 3

Companies that cannot alter their businesses to support the fight against Covid are not necessarily sitting idle, either. Many executives are actively using the pandemic to rethink and retool their businesses to make them stronger, leaner, more digital, more prepared, or some combination of all of these things. During the 2007-2009 recession, for example, General Motors used the crisis as an opportunity to shut down brands that had been underperforming and probably needed to be shelved anyway: Pontiac, Saab, Saturn, and Hummer. The company also closed about a quarter of its plants and around 40% of its dealerships4– a painful correction that ultimately made the company leaner and better suited to compete in the rapidly-evolving auto industry.

Similarly, many US companies today can use this opportunity to reassess ‘nonessential initiatives,’ target strategic acquisitions of struggling companies that can add value to the revenue profile, and take bigger steps to digitize business operations (move more quickly to cloud, increase remote work capabilities, etc.). From an earnings standpoint, corporations are also in a situation where “uncertainty” reigns supreme, meaning that analyst expectations are generally as low as they can go (if they exist at all). This environment gives companies the ability to maneuver within the crisis – in some cases making significant changes – without excessive scrutiny from investors. The end result often ends up being a corporation under-promising or hedging greatly in their guidance, which generally tends to increase the possibility that the company can surprise to the upside sooner than later – the desired outcome.  

Bottom Line for Investors

Economic, geopolitical, and health crises throughout human history have often spurred a flurry of innovation, production, and growth. The Spanish flu pandemic in 1918 and 1919 – which killed some 50 million people worldwide – eventually gave way to the “Roaring Twenties,” one of the most productive economic periods the country has ever experienced.5 World War II brought women into the workforce and turned factories in the US into wartime production facilities, assembling all of the materials needed to win the war. There are countless other examples.

These crises are never welcomed ones, and they often lead to devastating, tragic losses. But we must also remember that crises are inevitable – they are part of the human story and always will be. Believing that innovation, ingenuity, adaptation, and growth is a bigger part of the human story, however, is what I see as the ideal mindset – especially for long-term investors.  

To help you focus on the innovation being made and the long-term outlook instead of the fearsome headlines, I am offering all readers our Just-Released May 2020 Stock Market Outlook Report. 
 
This Special Report is packed with newly revised predictions that can help you base your next investment move on hard data. For example, you’ll discover Zacks’ view on:

If you have $500,000 or more to invest and want to learn more about these forecasts, click on the link below to get your free report today!6

Disclosure

1 The Wall Street Journal, April 16, 2020. https://www.wsj.com/articles/american-companies-innovate-to-fight-the-coronavirus-in-echo-of-world-war-ii-11587045652

2 Zacks Investment Management reserves the right to amend the terms or rescind the free Stock Market Outlook offer at any time and for any reason at its discretion.

3 The Wall Street Journal, April 16, 2020. https://www.wsj.com/articles/american-companies-innovate-to-fight-the-coronavirus-in-echo-of-world-war-ii-11587045652

4 Bloomberg, April 26, 2020. https://www.bloomberg.com/news/articles/2020-04-26/smart-ceos-are-playing-dumb-in-the-age-of-coronavirus

5 NPR, April 2, 2020. https://www.npr.org/2020/04/02/826358104/the-1918-flu-pandemic-was-brutal-killing-as-many-as-100-million-people-worldwide

6 Zacks Investment Management reserves the right to amend the terms or rescind the free Stock Market Outlook offer at any time and for any reason at its discretion.

DISCLOSURE

Past performance is no guarantee of future results. Inherent in any investment is the potential for loss.

Zacks Investment Management, Inc. is a wholly-owned subsidiary of Zacks Investment Research. Zacks Investment Management is an independent Registered Investment Advisory firm and acts as an investment manager for individuals and institutions. Zacks Investment Research is a provider of earnings data and other financial data to institutions and to individuals.

This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. Do not act or rely upon the information and advice given in this publication without seeking the services of competent and professional legal, tax, or accounting counsel. Publication and distribution of this article is not intended to create, and the information contained herein does not constitute, an attorney-client relationship. No recommendation or advice is being given as to whether any investment or strategy is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole.

Any projections, targets, or estimates in this report are forward looking statements and are based on the firm’s research, analysis, and assumptions. Due to rapidly changing market conditions and the complexity of investment decisions, supplemental information and other sources may be required to make informed investment decisions based on your individual investment objectives and suitability specifications. All expressions of opinions are subject to change without notice. Clients should seek financial advice regarding the appropriateness of investing in any security or investment strategy discussed in this presentation.

Certain economic and market information contained herein has been obtained from published sources prepared by other parties. Zacks Investment Management does not assume any responsibility for the accuracy or completeness of such information. Further, no third party has assumed responsibility for independently verifying the information contained herein and accordingly no such persons make any representations with respect to the accuracy, completeness or reasonableness of the information provided herein. Unless otherwise indicated, market analysis and conclusions are based upon opinions or assumptions that Zacks Investment Management considers to be reasonable. Any investment inherently involves a high degree of risk, beyond any specific risks discussed herein.

The S&P 500 Index is a well-known, unmanaged index of the prices of 500 large-company common stocks, mainly blue-chip stocks, selected by Standard & Poor’s. The S&P 500 Index assumes reinvestment of dividends but does not reflect advisory fees. The volatility of the benchmark may be materially different from the individual performance obtained by a specific investor. An investor cannot invest directly in an index.
READ PREVIOUS
Why Active Management is Key Right Now
READ NEXT
GDP Declines, Consumer Confidence Plummets, Fed Intervenes

Explore Zack’s Archives

View
Mitch's Mailbox
September 10th, 2025
Weak Jobs Reports, Inflation Worries, And The Fed’s Next Move
Read more
Private Client Group
September 8th, 2025
Global Yields, Earnings Strength, And Tariff Risks
Read more
Mitch on the Markets
September 8th, 2025
What Q2 Results Signal For Investors
Read more
Mitch's Mailbox
September 4th, 2025
What Can Investors Take Away From Revised Q2 GDP Numbers?
Read more
Private Client Group
September 2nd, 2025
Business Investment Rebounds, U.S.-China Trade Talks, AI Disruption Fears
Read more
Mitch on the Markets
September 2nd, 2025
The September Rate Cut Won’t Have A Big Impact 
Read more

Daily financial tips directly
from the Zacks family.

Top

Search

Contact

I'm a Private Client I'm a Financial Professional